Rap God is celebrating his bday on October 17th, and this means that we are celebrating #RapXmas! Let’s do it together! We are announcing #RapXmasChallenge. Write a hip-hop verse to congratulate Eminem, & we will publish the best ones!
Also we have a bag full of presents for you! Open then, read and wish Eminem a happy birthday!
Participate in our #RapXmas challenge and wish Eminem a happy birthday by writing him a rap-verse. We are sure he’ll enjoy it! Go for it! Write your wishes in Twitter, Instagram or Facebook! Don’t forget to use hashtags #RapxMas, #RapXmasChallenge, #HappyBirthdayEminem
ePro have prepared a ton of great presents for you! If you have already written your congratulation to Eminem, you can open them and enjoy! Warning: you might want to skip work or school! Be careful!
Eminem.pro is turning 7! It was an unforgettable time! In 2011 we started this project, which now is one of the most interesting sources of information about Eminem. Every day dozens of thousands of fans visit our project for the latest news. In honor of our birthday we decided to tell a bit about ePro. Read an interview with the editor-in-chief of Eminem.Pro. Scroll down!
After a really hot September brought to us by lieutenant Mathers III, we are back with a new issue of our EJ Magazine!
Christmas came yearly this year, August 31, when Shady dropped an unexpected release of his tenth studio album on our heads. It was both a breath of fresh air for the fans and a vicious storm for the critics, haters and anything that stood in its way. Eminem once again is the center of hip-hop controversy. Even after all this time past, there is still no calm after this storm and the album is still leading the charts all over the world and wows with his enigmatic performance.
The main theme of this issue of EJ Magazine is our big review of the new album. We disected literally every line of Kamikaze and brought together the best bits and pieces about Eminem’s latest work.
This issue also has a piece about the Revival tour which we had a chance to witness with our very eyes. As always, we try to submerge you into this experience as though you have been on this journey with us all along. While reading the piece, at least for a moment, you will get a grasp of the feelings and emotions that fill the atmosphere of Eminem’s shows. We have videos of the performances on our channel to help you dive in even more.
Read on and enjoy!
Lately, the events around Marshall Bruce Mathers III remind most of Shakespeare’s tragedies. His personal drama mixes with fights with colleagues, critics’ shelling and political scandals. Looks like criticizing Eminem’s music, his behavior, his looks, his lyrics and physical shape has become fashionable. Journalists, as well as pseudo fans, disassemble his lyrics in attempt to find inaccuracies, fails and signs of weakness and deterioration. I doubt any other artist now faces the same level of scrutiny and it’s hard to believe people are waiting so much for someone to fall. “Lost his actuality”, “Too old”, “Has no influence in the industry”… Aren’t these phrases contradictory?
People pay so much attention, spend so many efforts and time on someone so irrelevant, someone who is not able to make good music. That sounds funny to me. Every person, who talks trash about Eminem must be ready to present the world something that can be as valuable as Mister Mathers’ contribution to the culture. People quickly got used to categorical thinking, but they have forgotten that no man’s opinion is objective enough. “Revival” is not trash, but you can whether like it or not. It’s always a pleasure to hear a justified opinion, even if it is different from your own one. But the atmosphere around Eminem is more like a witch-hunt, than a dialogue between an artist and a critic. In one of his interviews Marshall said he is tired of “being America’s punching bag and motherfuckers just gonna think it’s cool and safe to say whatever they want about me”.
“Kamikaze”, an album — protest, an album — statement, not only has become the answer to all critics, but also a preemptive strike on those who might have planned ambush the God of Rap.
THOUGHTS ON EMINEM’S “VENOM” MUSIC VIDEO
The first thing that strikes you, when you start watching the “Venom” video is its connection with Eminem’s previous video “Fall”, in which the theme of a certain dark substance, pursuing the artist, is brought up. The connection with the movie “Venom”, which has the single of the same name on its soundtrack, was so obvious, that one didn’t have to be a fan of comics to see it.
In July we went on Eminem’s Revival Tour and prepared an exlusive report from the concert in Stockhom.
Recently I’ve been lucky enough to visit several Eminem’s Revival tour concerts. Marshall’s shows are always epic and they give you a lot of things to think about. If only you could see the WhatsApp and Telegram chats of the part of our staff that took part in the journey, even now, 4 weeks later, we can’t stop talking about our impressions. It’s a perfect demonstration of the level of emotion his performance leaves behind.
One of the most incredible Eminem shows I’ve been to was his concert in Stockholm, which took place at the “Friends Arena” on July 2nd. If you want to know why — read my full review.
My friends keep wondering: “Why do you go to shows of the same artists so often? The performances are the same”. After going to dozens of shows and festivals I can say for sure — that’s not true! Each concert is unique and leaves tons of great memories.
I had the chance to visit Eminem’s show back in the time of his “Recovery” album, when the giant E-shaped trampolines were on the stage, then his MMLP2 shows with the enormous boombox, and now the Revival tour concerts. None of them can be compared. They are completely different: from set-lists to dialogues. They have only one thing in common: every time Marshall gives his all and displays an unforgettable performance to his fans.
We receive a lot of different questions about ePro project from you, our beloved readers. Our Editor-in-Chief answered the most interesting of them.
Is it true that your project was founded on Eminem’s birthday, on October 17th?
Yes, we started our project on October 17th, 2011. On that day our domain was registered and first version of the site was launched. Accidentally, that date happened to coincide with Eminem’s birthday. Full version of the site started to work on January 21th,2012, but we still consider October 17th , 2011 to be project’s official birthday.
How was the idea of «Eminem.Pro» born?
Me and my friends, we were into Eminem’s work since early 2000’s, to be mo specific, since “The Marshall Mathers LP” album. Over the years we have gathered a big amount of interesting material (physical and digital), containing huge collection of Shady’s live performances. In 2006 I’ve decided to publish it on torrents.ru ( now rutracker.org, blocked in Russian Federation). It was a great selection of video with Eminem. For several years I was maintaining this topic, but even forming it was taking too much time. By the way, at that time I was reading eminem-world.ru, it was the best site in Russian internet, and from foreign resources I chose Eminem’s official site of corse, and the site of D12 (it had a great forum).
Later, due to the changes in rules of torrents.ru, I wasn’t able to update my topic , and the reason was pretty strange. They have been banning updates because of the “low quality of some videos”, it surprised me, as most of the videos were from 90s. So I stoped updating the topic, and soon closed it. By that time Eminem and his friend Royce were very active after releasing album «Hell: The Sequel» ( as a duo Bad Meets Evil), and i had the idea to create an archive site of materials about Shady. I registered eminem.pro domain and begun developing site’s first version.
This project brings you good profit, doesn’t it?
This must be the most popular question from our readers. Listen, this project doesn’t bring any money, as it is 100% non-profit, but on the contrary, it requires very big investments to be kept in working condition and to grow. We pay for domain, for server resources, which have to be widen every year. It’s a big sum of money. But the main and the most expensive resource is our time. We spend a lot of time on this project, for each member of the team it’s like a second job, which we take seriously. I’ve noticed that I don’t even plan my vacations without considering ePro needs and including it into my plans. Eminem.pro is a big living organism, who can’t be left unattended.
How was the idea of EJ Magazine born?
At first we didn’t have it in plans. Our audience was rapidly growing since the very beginning . First issue of EJ ( under another name ) was out on April,2012. For Shady Records that period was also highly active, we all were anticipating Slaughter’s first album, and,of course, Eminem’s 8th album. Then we decided to make a small news digest, to collect all the recent news in it. Our readers loved the idea. We called it Eminem Journal.
One month later we have published the second issue. After we’ve read the reviews and analysed statistics, we thought that it would be cool to release news in this form monthly, and our target audience will be fans, who can’t follow the news on the site daily and for whom it might be more convenient to find it all in one place. Name EJ appeared later, if i remember correctly, in summer 2013. By that time we already had side projects apart from the main site, and our news range have widen dramatically, along with news about Eminem and his crew we were covering many artist, who we considered interesting and major music events. We have decided that name Eminem Journal was no longer suitable for our magazine, and changed it by shorten it to EJ.
At 2013 we began mastering our lay out, we tried to embed the newest stuff. I’m proud to say that our magazine’s lay is not inferior to foreign magazines like XXL and Rolling Stones. Now our magazine is available for free in App Store and Play Market. I also want to note exclusive covers from our designer Olga Olegovna, which make our magazine unique.
How do you manage to track all the news and to publish it first?
I wont open up all my secrets. We have several programs in our equipment, that were specially created to form news stream for us, and also we have our exclusive sources. We communicate with managers of different artists, not only from Shady Records, and not only hip-hop artists. And we have good connections with recording labels employees. We support them on our project, and they support us informationally in return.
What difficulties did you face in creating and developing ePro?
As i’ve already mentioned, the most valuable resource for us is time, which we have a great shortage of. I’d say it is the main problem that we face. Each year the project consumes more and more of our free time. Our second difficulty is funding for the project. With such a big traffic like ours, we have to rent powerful servers, and it is very expensive.
Have you thought about making you project chargeable?
Honestly? Before 2014 i haven’t. «Eminem.Pro» is a totally non- profit project, and this makes us independent. But now the cost of servers and virtual machines had doubled and continues to grow and i start to think about it. Supporting the project financially is becoming harder and harder, so we, naturally, are trying to find some compromise version of monetisation. It might be advertising opportunities in our apps, which are now very popular. Or maybe it will be an exclusive high-quality merchandise. Or closed section with exclusive articles. Don’t know yet. Now i know for sure- ePro was created and exists not for bringing money. It is our hobby, something we love doing, and financial matter is at the bottom of the list. But it’s impossible not to think about finances at all, because project as big as «Eminem.Pro» has impressively high cost.
Maybe you need to find sponsors, what do you think?
We get a lot of help from Microsoft company and from our friends. It includes help with maintaining and updating our sites, information support, help in accessing various media- events in our country and abroad, exclusive content sources. We are always open for cooperation and for joint projects. Over the years of work we have learned a lot and we are ready to share our knowledge. I am talking not only about finding sponsors for us. We are also ready to be sponsors and to help interesting new projects.
Where do you find materials for #SR15?
#SR15 is a big reconstruction of official Eminem sites with all its content from 1999-2008. Project contains a big amount of rare archive materials, which now can’t be found anywhere else. These sites have been unavailable for a long period of time, and 70% of material doesn’t exist even in internet archives. Partly information was taken from our private collections, and partly was sent to us by our friends and readers from different countries.
How would you briefly describe your project?
A living organism.
What was the most instructive mistake during five years of project’s existence?
I guess the main lesson I’ve learned was the conflict between our group moderator in “Vkontakte” and its readers. I won’t name participants, don’t want to cause any inconveniences. The story was simple: one of our moderators had an argument with subscribers of the group, and I took his side without digging deeper into the situation, in which he tuned out to be wrong. I don’t remember now what caused the conflict. Many active subscribers were banned. My lesson was to remain neutral in any situation involving readers and subscribers, because all actions of our team members affect our audience.
What is the key to success for project like yours?
The key to success for any internet -project – is a unique author’s content. If you have it, if you don’t copy someone’s materials- you will find your audience. I wouldn’t include creations collections or archives into this concept, though they usually have their audience too. Another words-you must create something unique, something that can’t be found anywhere else or attract user, for example, by conveniently organizing the content.
Did readers send you gifts? If yes, what was the most unusual?
Yes, we do get presents. I have an enormous collection of things, related to music, especially Shady Records’ music. Our friends and readers help me to replenish my collection with new “artifacts”.
What ways of communicating with readers do you prefer?
I love to reply to readers’ email, which they send to our editorial board address. It could be questions and wishes or just friendly correspondence. I stay in touch with a lot of our readers. Our editors and moderators regularly answer readers’ messages in all social media, where our project is presented.
At what moment did maintaining this project stop being a usual hobby?
I guess when the audience started to multiply, when we begun to have a huge amount of visitors during any big music event ( Shady -related or not, doesn’t matter). When the site has thousands and even dozens of thousands visitor daily, it makes you responsible. Readers are expecting us to provide quality content, and the expectations grow every year.
This year you’ve launched big affiliated project MHQ. Tell us about it and it’s first achievements.
MHQ -is our small creative startup, separate project, separate site. It is dedicated to the music we listen and the artists we love. I’ve created it in summer 2015 with our main editors – Elena Takmakova and Ekaterina Remina. Due to our connection to the music and our active communications in this sphere we had a great amount of different material, photo shoots, interviews with various artists from other genres, which are not related to “Eminem.Pro”. We thought that it would be good to have another platform to share this material without annoying the audience of the main site ( www.eminem.pro). And that’s how MHQ was born. Over the years of project existence we have done several major interviews, participated nearly in all Russian music events and created a lot of interesting content. Right now lack of time won’t let us actively develop MusicHQ, but we do have big plans for it. Subscribe to MHQ group to be sure not to miss anything.
What plans do you have? What interesting content does your team prepare?
We have a lot of plans. We will finish our “mini-project” #SR15 by all means, right now we have done 3 parts out of 7. Soon you won’t recognize it. We also plan to release a PC version of ePro, and an app for Windows Phone, we are searching for a developer. We have a lot of ideas for developing our site and apps. We are testing new lay-outs for EJ magazines. Also we have several secret mini-projects, but I won’t speak about them yet.
Eminem.Pro app for Android & iOS will serve as a main source of news about Eminem and Shady Records’ artists. You won’t miss your favorite artists’ birthdays, new tracks, albums, videos or concerts.
Eminem.Pro will be with you anywhere you go. No matter where you are, our app will provide only the best content!
Our app combines all parts of the Eminem.pro project. With Version 3.0 we have changed the app completely. We have added a section with all Eminem’s videos, lyrics, sales and charts statistics. There’s also a section with interviews, all issues of our video digest ePro News, books about Eminem and of course all issues of EJ Magazine.
We have developed the most convenient and functional app for you, which will help you stay on top of all news about Eminem and will give you an access to interesting info.
This new version is a start. We were trying to achieve maximum stability and usability. In upcoming updates we will open new sections with various content to surprise you!
It is dedicated to label’s jubilee. #SR15 is a big archive of material about Slim Shady’s development in 1998-2014. #SR15 is what Eminem.pro was destined to be three years ago, on October 17th,2011, the day the project was launched. #SR15 is a huge database, containing many materials you most likely haven’t seen before.
Along with the current news we publish on Eminem.pro some parts of #SR15 archive. Specifically for this our team had done reconstruction of old Eminem’s websites with all their content and had translated it into Russian. All material will be presented as it was firstly published.
WARNING: #SR15 only works on desktop (PC & Mac), as it uses Adobe Flash.
1999, February. Eminem’s happy and fast-growing fan base gathers at his official website eminem.com, every day fans from all over the world enter it to learn all the «useless Eminem first-hand news». Yes, first-hand. Eminem and Paul Rosenberg were participating actively in developing the site. It was the only official source of information, all that was written there was true, rumours were dispelled, new tracks and videos -announced. Everything was so close to the fans.
May 9, 2000 Important news announced on Eminem’s official website. «Expect some major changes in the upcoming days. Finally, we have a new format. I know, it will happen in a minute, but it’s worth of waiting. New pages, more updates, more articles. And the site administrators will still be our friends from Hip Hop Site. But everything will be much, much bigger,» was the message.
The third version of Eminem’s official website became available in late spring 2002 and was made in the style of “The Eminem Show” album. The website was developed by Fullerene company, which created and maintained all Shady Records sites. While developing the new website, they have taken into account many of the errors found in the previous version. Now, flash-prettiness was used only in the design part, and all content blocks were performed on HTML.
We host the “Mom’s Spaghetti” video digest to highlight the most interesting recent events that have anything to do with Eminem. Subcsrcibe to our youtube channel and watch the latest episodes of Mom’s Spaghetti.